ABSA Consumer Education Program

For the year 2021, Hand in Hand SA is covering three provinces for the Consumer Education Programme which are Gauteng, Mpumalanga and Free State. The target for 2021 is 3 300, Gauteng has a target of 1 890, Mpumalanga 780 and Free State have a target of 630. The focus areas for the year 2021 include: Entry Level Banking, Agribusiness, Enterprise Development and Community Beneficiaries.

Absa developed new Consumer Education material to be used for the year 2021. The Absa Consumer Education material was translated into IsiZulu, IsiXhosa, Sesotho & Afrikaans according to Absa Language Services' policy. The delivery approach for the workshops is face to face training taking into consideration the Covid-19 regulations. The trainings have been conducted in companies, university campuses and at TVET colleges.

The following additional objectives remain applicable: a minimum of 75% of the consumers have to be black people and at least 25% of the consumers have to be from rural areas

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