ABSA Consumer Education Program

Hand in Hand was appointed by Absa as the implementer of the Absa Consumer Education Programme in Mpumalanga and Gauteng. Consumer Education under Absa includes programs that are aimed at empowering consumers with the knowledge to enable them to make more informed decisions about their finances and lifestyles. 

The target audience are learners in secondary schools in grade 8-12 and learners in tertiary institutions such as colleges, universities and TVETs. The minimum age of any supported project beneficiary is 10 years. The target market (preferred by Absa) ranged from LSM 1-8 with the earning of R 250 000 and less per annum. 

The main objective of the project was to deliver financial education mainly to the youth who are still studying. The overall project target for 2020 was 8 000 learners split as follows: 25% of the target was supposed to come from rural areas and 75% from urban areas. Gauteng had a target of 3 000 learners and Mpumalanga 
5 000 learners.

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